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More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices
Stats reveal that reviews were more effective than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
53% Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and want the best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
Since They Desire To Acquire An Item Or A Service And Desire To Get The Truth About The Businesses Products And Services, 82% Of Customers Check Out Review Websites.
Users come due to the fact that they have actually currently formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit.
Source: RevLocal
77% Of Clients Would Definitely Post A Review If They Were Asked
More than a 35% would post a review to educate others about their client experience and 24% would rather direct their review to the company itself.
Over a 26% would be willing to post a review to help other individuals with their decision making process.
Source: Podium
Reviews Posted On Twitter Can Help Increase Sales By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of customers who read customer reviews, concur that it increases their purchasing confidence.
Organizations utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
70 Percent Of Customers Choose To Discover A Business Via Reviews And Short Articles, Instead Of Advertisements
Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are by far the best method to discover the truth about a product or service.
Source: Statuslabs
The Typical Review Word Count Has Become 65% Shorter Since 2010
These days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the significant review platforms are free, a remarkably low number of businesses in fact utilize them.
Although we now understand why consumer reviews are so effective, a lot of businesses obviously don't.
Source: LsaInsider
A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Earnings
Businesses that treat clients honorably typically succeed, review websites help ensure of that.
Source: Statuslabs
Favorable Reviews Motivate 68 Percent Of Consumers To Choose A Local Business
Since the large bulk of consumers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
71% Of Millennials Browse Consumer Reviews Of Professional Services
Over half of all individuals in need of a professional service turn to online reviews.
According to online reviews data, 59% utilized online reviews to select a lawyer or a doctor.
Younger people (age 18-35) are much more likely to employ an expert based on online reviews. Only 19% of millennials will think about working with a lawyer without any.
Source: Thomson Reuters