Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Given that the large bulk of consumers read reviews, you would want yours to be enticing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

88% Of Executives Judge Reputation Risk As A Top Business Concern

Reputation management statistics indicate a company's reputation does not affect simply the consumers. Potential team members also take a look at scores and read reviews.

Source: Deloitte

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review stats reveal user-generated material can do wonders in regards to conversions.

A single review can have an enormous impact on your business.

A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44 percent increase.

Source: RevLocal

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

73 Percent Of Customers Believe Client Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear individuals aren't satisfied with scores alone.

Customer reviews make the statistics appear more genuine which is what the prospective clients are trying to find. Almost a third of customers state written reviews are the only function that makes them think the websites' reviews are appropriate and helpful.

Source: Fan and Fuel

The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

Lately reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

61 Percent Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Typically two-thirds of companies have great and awesome rankings. Just 5% of businesses have a ranking listed below three stars.

Source: Brightlocal

89% Of Customers Read A Businesses Replies To Reviews

Not only do most consumers check out the review replies, 30% of them highly value them. Almost 96% read the replies to their own reviews.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

71% Of Millennials Browse Customer Reviews Of Expert Services

Majority of all people in need of a professional service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to pick a doctor or a legal representative.

Younger people (age 18-35) are much more likely to employ a professional based upon online reviews. Only 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, people devote more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

15 Percent Of Clients Don't Trust Businesses Without Online Reviews

No trust indicates no interactions. 15% of potential consumers will not even consider doing business with a company they can't find opinions about.

Source: Statuslabs

Online Item Reviews About A Product Can Boost Its Conversion Rate By An Incredible 270%

User review statistics show the purchase probability for an item with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Data reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the general appeal of a website can just go so far when it pertains to trust.

Source: Review Trackers

90% Of Buyers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about first impressions?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

The Majority Of Popular Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to client rating stats, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center