Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people spend more than five times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

63.6% Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the basic popularity of a site can just go so far.

Source: Review Trackers

More Than Half Of Consumers Won't Utilize A Business If It Has Less Than A 4 Star Score

This stat is one of lots of that illustrate the importance of online scores. Now that news of customer satisfaction travels this fast, keeping your clients pleased is more vital than ever.

57% of customers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for services with an ideal five star rating.

Source: Brightlocal

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out much more reviews to get a better idea of how the business is actually doing. Do not depend upon that fact alone.

Source: Brightlocal

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they spend at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

72% Of Consumers Won't Take Action Before They Check Out Some Reviews

No matter how eye-catching your marketing is, you still need customer reviews. There's no other way around it. Consumers are still going to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

98% Of Yelp's Visitors Purchased From A Business They Found On The Site

Generally, 142 million customers visit Yelp each month. If you have not declared your free Yelp business page, this is as good a time as any.

Source: RevLocal

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review statistics reveal user-generated material can do wonders in terms of conversions.

A single review can have a massive influence on your business.

A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44 percent boost.

Source: RevLocal

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they check out reviews 'constantly' or 'very frequently'.

Source: Trust You

77% Of Users Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how great your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'very influential'.

To illustrate the significance of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those very same consumers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies actually utilize them.

Although we now understand why customer reviews are so powerful, most businesses obviously don't.

Source: LsaInsider

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Only 6% Of Customers Don't Trust Customer Reviews At All

According to customer review statistics, a whopping 19% of consumers always trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

Most Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends show individuals choose to comment if they had a favorable experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

Software Application Reviews Impact Over 98% Of All Purchasers

18 percent of software purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra