Positive Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Given that the huge majority of customers read reviews, you would want yours to be enticing to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social media which can likewise influence our buying preferences.

According to social reviews stats, Facebook impacts over half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats reveal that 4 out of 5 users are more likely to rely on a local business.

Source: RevLocal

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies actually utilize them.

Although we now understand why client reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

72 Percent Of Customers Won't Take Action Unless They Check Out Some Reviews

Irrespective of how enticing your marketing is, you still need customer reviews. There's no other way around it. Customers are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Software Application Reviews Influence Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

83% Of Clients Don't Trust Advertising

The standard channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust ads select to take notice of customers' suggestions online.

Source: Statuslabs

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a new vehicle and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read online reviews.

With the help of other people, you manage to decide on a model that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

70% Of Consumers Choose To Find Out About A Business Through Short Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, but it deserves trying a different approach as well. Reviews are without a doubt the best way to discover the truth about a service or product.

Source: Statuslabs

A One Star Increase In Rating Can Lead To A 5% To 9% Increase In Business Revenue

Businesses that treat clients well normally flourish, review websites help ensure of that.

Source: Statuslabs

30% Of Consumers Feel Favorable To A Business Which Answers Online Reviews

Corresponding with your customers develops trust. Even something like reacting to their comments and reviews can make them feel valued.

As you might expect, clients who feel this way are more willing to invest more money with a business.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Use A Company

This stat is one of numerous that highlight the significance of online ratings. Now that news of client satisfaction travels this fast, keeping your consumers pleased is more crucial than ever.

57% of consumers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked only for services with a best five star ranking.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Typically 2 out of 3 companies have exceptional and great scores. Just 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal