54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star ranking is the first thing customers see. Still, users focus on other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

Most Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower ranking actually helps your overall score.

According to consumer rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

89% Of Customers Read A Businesses Responses To Reviews

Not only do the majority of clients read the review replies, 30% of them highly value them. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Utilize A Company

This stat is among lots of that illustrate the importance of online ratings. Now that news of consumer complete satisfaction travels this quick, keeping your consumers pleased is more crucial than ever.

57% of customers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked only for companies with a best five star rating.

Source: Brightlocal

61% Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Typically two-thirds of companies have good and awesome scores. Only 5% of businesses have a rating listed below three stars.

Source: Brightlocal

91% Of Millennials Have Faith In Online Reviews As Much As Loved Ones

Online review stats put customers' reviews as the most reliable source of recommendations. Online reviews typically bring the exact same weight as recommendations from family and friends.

Source: Brightlocal

Visitors Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. For that reason, purchasing decisions are made rapidly.

Online reviews are undoubtedly persuasive, yet marketers haven't always come to value the power of them.

Source: Martech Zone

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a average or unfavorable one.

Source: Brightlocal

77% Of Consumers Would Undoubtedly Give A Review If They Were Asked

More than a 35% would leave a review to advise others about their client encounter and 24% would most likely direct their review to the business itself.

Over a 26% would want to give a review to help other people with their decision making process.

Source: Podium

77% Of Customers Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how great your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Customers

24% of US consumers consider reviews as 'very influential'.

To show the significance of online reviews and ratings, did you know that 81% of customers will pay more for an item with reviews and those same customers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

88% Of Executives Judge Reputation Risk As A Leading Business Problem

Reputation management statistics show a business's reputation doesn't affect just the consumers. Potential employees also look at ratings and read reviews.

Source: Deloitte

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the huge effect user ratings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

83 Percent Of Customers Do Not Trust Advertising

The traditional channels to reach clients aren't as influential as they utilized to be. A lot of users who no longer trust ads select to take note of consumers' suggestions online.

Source: Statuslabs

72 Percent Of Customers Will Not Take Action Unless They Read Some Reviews

Irrespective of how attractive your marketing is, you still need client reviews. There is no skirting around it. Customers are still ready to hear you out, however they trust other people more.

Source: My Testimonial Engine

When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor

Data reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista