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A Lot Of Best Selling Products Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower rating really helps your overall rating.
According to client rating statistics, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
Consumers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Buying choices are made quickly.
Online reviews are certainly persuasive, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
89% Of Clients Like To Read Reviews On Their Mobile Devices
Be it via an app or a mobile browser, consumers choose to read reviews on their mobile phones.
Source: Statista
70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business
4 reviews may be too few. The majority of people read a lot more reviews to get a clear view of how the business is really doing. Don't depend upon that statistic alone.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
71% Of Millennials Browse Consumer Reviews Of Expert Services
Majority of all individuals in need of a professional service rely on online reviews.
According to online reviews stats, 59% used online reviews to pick a medical professional or a legal representative.
Younger people (age 18-35) are even more inclined to work with an expert based upon online reviews. Only 19% of millennials will think about employing an attorney without any.
Source: Thomson Reuters
15 Percent Of People Don't Trust Businesses With No Online Reviews
No trust means no interactions. 15 percent of potential consumers will not even think about doing business with a business they can't discover opinions about.
Source: Statuslabs
88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Stats reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Online Product Reviews About An Item Can Boost Its Conversion Rate By More Than 270 Percent
User review stats show the purchase likelihood for a product with five reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%
One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, individuals spend more than five times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
73 Percent Of Consumers Think Customer Reviews Are More Important Than Star And Number Scores
Online review stats make it clear people aren't satisfied with scores alone.
Consumer reviews make the statistics appear more authentic which is what the prospective consumers are trying to find. Almost a 3rd of customers say composed reviews are the only feature that makes them believe the websites' reviews are beneficial and relevant.
Source: Fan and Fuel