If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

More Than Half Of Consumers Aged 25 To 34 Posted Reviews

According to Statista, the younger generations are seemingly the more vocal ones.

Source: Statista

49% Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of consumers, who take notice of the variety of reviews is presently at 46%.

Source: Brightlocal

70 Percent Of Customers Prefer To Find Out About A Business Through Articles And Reviews, Instead Of Advertisements

Ads are all well and good, but it deserves attempting a different approach too. Reviews are by far the very best method to discover the truth about a service or product.

Source: Statuslabs

Most Best-selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to customer rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies actually make use of them.

Although we now know why consumer reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Aspect

Statistics reveal that reviews were more successful than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

73 Percent Of Consumers Believe Client Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Consumer reviews make the stats appear more genuine which is what the potential clients are trying to find. Nearly a third of customers say written reviews are the only function that makes them think the websites' reviews are appropriate and useful.

Source: Fan and Fuel

Many Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends show individuals choose to comment if they had a favorable experience, rather than a average or unfavorable one.

Source: Brightlocal

89% Of Clients Read A Businesses Responses To Reviews

Not only do a lot of shoppers read the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Clients

24% of US buyers consider reviews as 'very influential'.

To highlight the significance of online reviews and scores, did you know that 81% of consumers will pay more for a product with reviews and those very same clients are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

If They Were Asked, 77% Of Customers Would Undoubtedly Submit A Review

More than a 35% would submit a review to inform others about their consumer encounter and 24% would most likely direct their review to the company itself.

Over a 26% would want to submit a review to assist other individuals with their choice making process.

Source: Podium

89% Of Consumers Choose To Read Reviews Using Their Smart Devices

Be it via an app or a mobile internet browser, people young and old prefer to read reviews on their smart phones.

Source: Statista

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. However, they recognize the huge effect user scores have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone