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Customers Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Purchasing decisions are made quickly.
Online reviews are clearly persuasive, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
Just 6% Of Customers Don't Trust Client Reviews At All
According to client review statistics, a massive 19 percent of consumers always rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
The Majority Of Popular Products Have An Average Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.
According to customer rating stats, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
91 Percent Of Millennials Trust In Online Reviews As Much As Family And Friends
Online review statistics put clients' reviews as the most credible source of recommendations. Online reviews typically bring the very same weight as suggestions from friends and family.
Source: Brightlocal
89% Of Consumers Choose To Read Reviews Using Their Mobile Devices
Be it via an app or a mobile browser, customers prefer to read reviews on their mobile phones.
Source: Statista
74 Percent Of Local Businesses Have At Least 1 Google Review
One review is far from sufficient to improve your website's SERP ranking.
Taking a look at online ratings statistics, we learnt that a business needs to have at least 40 reviews before customers "Award" it with a star.
Source: Brightlocal
83% Of Consumers Do Not Trust Advertising
The conventional channels to reach customers aren't as prominent as they used to be. The majority of users who no longer trust advertisements select to pay attention to clients' suggestions online.
Source: Statuslabs
A Lone Business Review Can Lift Its Conversions By 10 Percent
Online review statistics show user-generated content can do miracles in terms of conversions.
A single review can have a huge effect on your business.
A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44 percent increase.
Source: RevLocal
Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies
More youthful individuals understand the worth of being informed. User-generated material has an indisputable effect on consumers.
If businesses stop to consider the power of client reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
If They Were Asked, 77% Of Clients Would Certainly Give A Review
More than a 35% would post a review to advise others about their client encounter and 24% would likely direct their review to the business itself.
Over a 26% would want to post a review to help other people with their choice making process.
Source: Podium
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers anticipate to see some negative reviews.
Source: Capterra
49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their quantity and recency also.
The share of clients, who take note of the variety of reviews is presently at 46 percent.
Source: Brightlocal
63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics show the basic popularity of a website can only go so far.
Source: Review Trackers
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz