53 Percent Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review statistics show user-generated material can do miracles in terms of conversions.

A single review can have an enormous influence on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can supply an astonishing 44 percent boost.

Source: RevLocal

Users Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Therefore, buying choices are made quickly.

Online reviews are certainly persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

30% Of Clients Feel Positive About A Business Which Answers Online Reviews

Staying connected with your clients creates trust. Even something as basic as reacting to their reviews and comments can make them feel appreciated.

As you might expect, clients who feel this way are happy to spend more money with a company.

Source: Statuslabs

83% Of Customers Don't Trust Advertising

The conventional channels to reach consumers aren't as prominent as they utilized to be. Many users who no longer trust advertisements pick to take note of consumers' recommendations online.

Source: Statuslabs

74 Percent Of Regional Businesses Have At Least 1 Google Review

One review is far from enough to enhance your website's SERP ranking.

Looking at online ratings stats, we found out that a company needs to have an average of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

77% Of Users Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how great your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

83% Of All Young Clients Were Invited To Leave A Review Recently

Of those asked, 80% of customers did submit a review. In general, businesses have asked 66% of all clients to post a review on their company.

Source: Brightlocal

15% Of Buyers Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of potential clients won't even think about working with a business they can't find opinions about.

Source: Statuslabs

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of clients, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a new automobile and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read reviews.

With the help of other consumers, you manage to decide on a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

A One Star Boost In Ranking Can Cause A 5% To 9% Increase In Business Income

Businesses that treat customers well usually prosper, review websites help make sure of that.

Source: Statuslabs

61% Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Overall 2 out of 3 companies have exceptional and awesome ratings. Only 5% of companies have a score listed below three stars.

Source: Brightlocal