63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics show the general appeal of a website can only go so far.

Source: Review Trackers

91% Of Millennials Trust Online Reviews As Much As Family And Friends

Online review stats put customers' reviews as the most reliable source of suggestions. Online reviews usually bring the exact same weight as suggestions from family and friends.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'always' or 'really often'.

Source: Trust You

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star rating is the first thing customers see. Still, users pay attention to other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States consumers.

Source: Statista

72% Of Consumers Will Not Take Action Before They Check Out Some Reviews

Regardless of how attractive your marketing is, you still require customer reviews. There's no skirting around it. Customers are still ready to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

89% Of Clients Browse A Companies Feedback To Reviews

Not only do the majority of clients check out the review replies, 30% of them highly value them. Almost 96% read the replies to their own reviews.

Source: Brightlocal

Over Half Of Consumers Aged 25-34 Submitted Reviews

According to Statista, the younger generations are plainly the more opinionated ones.

Source: Statista

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to pick a physician or an attorney.

Younger people (age 18-35) are much more inclined to employ a professional based upon online reviews. Only 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People anticipate to see some negative reviews.

Source: Capterra

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Utilize An Organisation

This stat is one of lots of that highlight the significance of online scores. Now that news of customer fulfillment travels this fast, keeping your customers pleased is more important than ever.

57 percent of customers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked only for organizations with a perfect five star rating.

Source: Brightlocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. However, they understand the enormous impact user ratings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

Many Best-selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to customer rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Half Of All Millennial's "Always" Read Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated content has an unassailable influence on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Generally two thirds of companies have excellent and exceptional ratings. Only 5% of companies have a ranking below 3 stars.

Source: Brightlocal