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Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social media which can also influence our buying preferences.
According to social reviews stats, Facebook impacts the majority of users' purchase choices.
Facebook reviews stats reveal that 4 out of 5 users are more likely to trust a local business if it has positive reviews.
Source: RevLocal
89% Of Clients Read A Businesses Replies To Reviews
Not only do the majority of clients read the review replies, 30% of them highly value them. Practically 96% read the reactions to their own reviews.
Source: Brightlocal
More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%
One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
A One Star Boost In Ranking Can Lead To A 5% To 9% Boost In Business Income
Businesses that treat consumers fairly generally prosper, review websites help make sure of that.
Source: Statuslabs
The Average Review Word Count Has Become 65% Much Shorter Since 2010
As of late reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
49% Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their number and recency too.
The share of consumers, who take note of the variety of reviews is currently at 46 percent.
Source: Brightlocal
15 Percent Of Visitors Do Not Trust Businesses Without Any Online Reviews
No trust suggests no interactions. 15% of potential clients won't even consider doing business with a company they can't discover opinions about.
Source: Statuslabs
30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews
Staying connected with your clients develops trust. Even something as basic as reacting to their reviews and comments can make them feel valued.
As you may expect, clients who feel this way are more willing to spend more money with a company.
Source: Statuslabs
90% Of Consumers Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals state about first impressions?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
If you don't have reviews on your website, consider asking your visitors to compose one.
Source: Martech Zone
If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Use A Company
This stat is one of numerous that show the value of online scores. Now that news of customer fulfillment travels this fast, keeping your consumers happy is more crucial than ever.
57% of customers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.
Furthermore, 11 percent looked only for companies with a best five star score.
Source: Brightlocal
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the massive impact user ratings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
67% Of Consumers Claim That Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider
When consumers need to choose a service provider, reviews have a huge impact on their decision.
Source: DemandGenReport
71% Of Millennials Search Consumer Reviews Of Expert Services
Majority of all people in need of a professional service rely on online reviews.
According to online reviews statistics, 59% used online reviews to pick a physician or a lawyer.
Young people (age 18-35) are even more likely to work with a professional based on online reviews. Just 19% of millennials will consider working with an attorney without any.
Source: Thomson Reuters