Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

71% Of Millennials Search Consumer Reviews Of Expert Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to choose a medical professional or a lawyer.

Young people (age 18-35) are much more inclined to employ a professional based on online reviews. Only 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

Only 6 Percent Of Consumers Do Not Trust Client Reviews At All

According to customer review statistics, a whopping 19% of customers always rely on online reviews and never ever a buy without checking out reviews first.

Source: Statista

67% Of Consumers Admit Reviews Are A "Very Important" Factor When Picking A Solution Provider

Reviews have a huge effect on their decision when clients have to pick a solution provider.

Source: DemandGenReport

74 Percent Of Regional Companies Have At A Minimum, 1 Google Review

A single review is far from adequate to enhance your website's SERP ranking.

Taking a look at online ratings data, we discovered that a business requires to have at least 40 reviews before people "Award" it with a star.

Source: Brightlocal

15 Percent Of Users Do Not Trust Businesses With No Online Reviews

No trust implies no interactions. 15% of prospective clients will not even think about doing business with a company they can't discover viewpoints about.

Source: Statuslabs

70% Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people read much more reviews to get a clear view of how the business is really doing. Don't depend upon that figure alone.

Source: Brightlocal

83% Of All Young Clients Were Asked To Post A Review Recently

Of those invited, 80% of customers did submit a review. Overall, companies have actually asked 66% of all customers to submit a review on their company.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a brand-new vehicle and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read reviews.

With the help of other people, you manage to pick one that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

Many Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower rating really helps your overall score.

According to client rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the huge impact user rankings have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star ranking is the first thing customers see. Still, users focus on other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista

49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of consumers, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal