54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star rating is the first thing consumers see. Still, users pay attention to other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

89% Of Consumers Review A Companies Reactions To Reviews

Not only do the majority of individuals check out the review replies, 30% of them highly value them. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US consumers consider reviews as 'very influential'.

To show the importance of online reviews and ratings, did you know that 81% of customers will pay more for an item with reviews and those very same customers are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out client reviews, agree that it increases their buying confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Positive Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Considering that the vast bulk of consumers read reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

82% Of Customers Check Out Review Websites Because They Want To Acquire A Product Or A Service And Wish To Get The Truth About The Businesses Services And Products.

Users come because they have actually currently formed a purchase decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. However, they recognize the massive impact user ratings have on their business. Undesirable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

Majority Of Customers Will Not Use An Organisation If It Has Less Than A 4 Star Score

This stat is one of lots of that highlight the importance of online rankings. Now that news of customer fulfillment travels this fast, keeping your customers delighted is more important than ever.

57% of customers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked just for organizations with a perfect five star rating.

Source: Brightlocal

61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Overall two-thirds of businesses have excellent and awesome ratings. Only 5% of businesses have a score below three stars.

Source: Brightlocal

One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger people understand the worth of being informed. User-generated material has an unassailable effect on customers.

If businesses think of the power of customer reviews over millennials, they will recognize what they've been missing out on. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Users Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Purchasing choices are made rapidly.

Online reviews are obviously persuasive, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Google Accounts For 57.5 Percent Of All Reviews Across The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the general appeal of a site can only go so far.

Source: Review Trackers

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out a lot more reviews to get an idea of how business is actually doing. Don't depend on that statistic alone.

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review data, individuals devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo