Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses in fact make use of them.

Although we now know why consumer reviews are so powerful, most businesses obviously don't.

Source: LsaInsider

72% Of Clients Won't Take Action Before They Read Some Reviews

No matter how tempting your marketing is, you still require customer reviews. There is no way around it. Consumers are still going to hear you out, however they trust other people more.

Source: My Testimonial Engine

Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

Younger individuals understand the worth of being informed. User-generated content has an indisputable influence on consumers.

If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been missing out on. Older people are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

15% Of Users Do Not Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15 percent of potential customers will not even consider doing business with a business they can't discover opinions about.

Source: Statuslabs

64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read consumer reviews, agree that it increases their buying confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

86 Percent Of Customers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not only because of the money they invest at your business. They will be willing to share it if you provide them an excellent experience.

Source: Brightlocal

91% Of Millennials Trust Online Reviews As Much As Loved Ones

Online review statistics position customers' reviews as the most credible source of suggestions. Online reviews typically bring the same weight as recommendations from friends and family.

Source: Brightlocal

49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency as well.

The share of consumers, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

83% Of All Younger Shoppers Were Asked To Leave A Review Recently

Of those asked, 80% of clients did leave a review. Overall, companies have asked 66% of all consumers to give a review on their company.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Google Represents 57.5 Percent Of All Reviews Around The World

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

30% Of Consumers Feel Favorable To A Company Which Answers Online Reviews

Corresponding with your customers builds their trust. Even something as basic as responding to their comments and reviews can make them feel valued.

As you may anticipate, clients who feel this way are happy to invest more money with a business.

Source: Statuslabs

63.6% Of Consumers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review stats show the general appeal of a site can only go so far when it comes to trust.

Source: Review Trackers

77% Of Consumers Would Undoubtedly Leave A Review If They Were Asked

More than a 35% would submit a review to notify others about their client experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to post a review to help other individuals with their decision making process.

Source: Podium

Customers Could Spend 31% More With A Business That Has Terrific Reviews

Focus on this statistic. The more detailed other users explain your service or product, the more money you can charge and customer review statistics reveal to us exactly just how much more.

Source: Martech Zone

73% Of Customers Think Client Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear individuals aren't pleased with ratings alone.

Customer reviews make the stats appear more authentic which is what the prospective clients are trying to find. Nearly a 3rd of consumers say written reviews are the only feature that makes them think the sites' reviews are appropriate and useful.

Source: Fan and Fuel

Reviews Shared On Twitter Can Grow Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo