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Just 44% Of Local Businesses Have Claimed Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of businesses really utilize them.
Although we now understand why client reviews are so effective, the majority of businesses obviously don't.
Source: LsaInsider
If A Company Handles Problems Quickly And Effectively, 95% Of Unhappy Consumers Will Return To A Company
Consumers do not anticipate you to be perfect. They do expect you to fix things when they go wrong. If there is nothing else a company can do to resolve an issue, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review statistics reveal the general popularity of a website can just go so far.
Source: Review Trackers
98% Of Yelp's Browsers Bought From A Business They Discovered On The Site
Usually, 142 million consumers go to Yelp each month. This is as great a time as any if you have not claimed your complimentary Yelp business page.
Source: RevLocal
The Majority Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they have visited a vendor. Online review trends show individuals choose to comment if they had a positive experience, rather than a unfavorable or mediocre one.
Source: Brightlocal
89% Of Clients Review A Companies Feedback To Reviews
Not only do the majority of consumers check out the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.
Source: Brightlocal
70% Of Consumers Prefer To Discover A Business Through Reviews And Articles, Instead Of Ads
Ads are all well and good, but it deserves trying a different approach also. Reviews are by far the best method to find the truth about a service or product.
Source: Statuslabs
73 Percent Of Customers Think Customer Reviews Are More Crucial Than Star And Number Scores
Online review data make it clear individuals aren't satisfied with scores alone.
Customer reviews make the stats appear more authentic which is what the prospective customers are searching for. Nearly a 3rd of consumers state written reviews are the only feature that makes them think the websites' reviews are helpful and relevant.
Source: Fan and Fuel
If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Utilize An Organisation
This stat is one of many that show the importance of online rankings. Now that news of consumer complete satisfaction travels this quick, keeping your consumers delighted is more important than ever.
57% of customers have searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
11% looked just for organizations with a perfect five star score.
Source: Brightlocal
Software Application Reviews Impact Over 98% Of All Purchasers
18% of software application buyers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'constantly' or 'really often'.
Source: Trust You
89% Of Customers Want To Read Reviews Using Their Cell Phones
Be it by means of an app or a mobile internet browser, people choose to read reviews on their mobile devices.
Source: Statista
Positive Reviews Encourage 68% Of Customers To Use Local Businesses
Since the huge majority of consumers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal