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88% Of Executives Judge Reputation Risk As A Top Business Concern
Reputation management stats indicate a business's reputation doesn't impact just the customers. Prospective team members also look at scores and read reviews.
Source: Deloitte
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization
The star rating is the first thing consumers see. Still, users pay attention to other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.
Source: Statista
83% Of Clients Don't Rely On Advertising
The standard channels to reach clients aren't as prominent as they utilized to be. Most users who no longer trust ads choose to focus on consumers' suggestions online.
Source: Statuslabs
61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars
Generally two thirds of companies have great and exceptional scores. Only 5% of companies have a rating below 3 stars.
Source: Brightlocal
Many Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
Google Represents 57.5% Of All Reviews World-wide
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Users Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. Purchasing choices are made rapidly.
Online reviews are obviously convincing, yet online marketers have not necessarily come to value the power of them.
Source: Martech Zone
82% Of Customers Check Out Review Sites Because They Wish To Acquire A Product Or A Service And Wish To Get The Facts About The Businesses Product Or Services.
Users come because they have already formed a buying decision. The majority of them (89%) buy within a week of their visit.
Source: RevLocal
89% Of Individuals Choose To Read Reviews Using Their Smartphones
Be it through an app or a mobile web browser, people choose to read reviews on their smart phones.
Source: Statista
98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site
Generally, 142 million consumers visit Yelp every month. If you haven't claimed your totally free Yelp business page, this is as good a time as any.
Source: RevLocal
73% Of Customers Believe Client Reviews Are More Important Than Star And Number Ratings
Online review stats make it clear individuals aren't satisfied with scores alone.
Consumer reviews make the stats appear more genuine which is what the potential customers are trying to find. Nearly a 3rd of consumers state composed reviews are the only function that makes them think the sites' reviews are beneficial and relevant.
Source: Fan and Fuel
15 Percent Of Users Don't Trust Businesses With No Online Reviews
No trust means no interactions. 15% of prospective clients will not even consider working with a company they can't find opinions about.
Source: Statuslabs
Online Product Reviews About A Product Can Increase Its Conversion Rate By A Staggering 270%
User review stats reveal the purchase likelihood for an item with five reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
71% Of Millennials Search Customer Reviews Of Professional Services
Majority of all individuals in need of a professional service rely on online reviews.
According to online reviews statistics, 59% used online reviews to choose a lawyer or a physician.
Young people (age 18-35) are much more inclined to work with an expert based upon online reviews. Only 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters