70% Of Customers Choose To Discover A Business By Means Of Reviews And Articles, Instead Of Advertisements

Advertisements are all well and good, however it deserves trying a different approach as well. Reviews are by far the very best method to discover the truth about a service or product.

Source: Statuslabs

Online Item Reviews About A Product Can Boost Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase possibility for a product with 5 reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

15% Of People Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15% of potential customers will not even think about working with a business they can't discover opinions about.

Source: Statuslabs

95% Of Dissatisfied Consumers Will Go Back To A Company If A Company Deals With Problems Quickly And Efficiently

Clients don't anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there is nothing else a business can do to solve a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

67% Of Consumers Claim Reviews Are A "Very Important" Factor When Selecting A Solution Provider

When consumers have to choose a solution provider, reviews have a huge effect on their decision.

Source: DemandGenReport

Buyers Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. Buying choices are made rapidly.

Online reviews are clearly persuasive, yet online marketers have not always come to value the power of them.

Source: Martech Zone

The Majority Of Popular Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower score in fact helps your overall score.

According to customer rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

88% Of Executives Judge Reputation Risk As A Leading Business Concern

Reputation management statistics suggest a company's reputation does not impact just the customers. Prospective employees likewise look at rankings and read reviews.

Source: Deloitte

Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses actually use them.

Although we now understand why customer reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

Reviews Posted On Twitter Can Help Grow Revenues By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

77% Of Users Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

If They Were Asked, 77% Of Customers Would Most Likely Submit A Review

More than a 35% would leave a review to notify others about their client experience and 24% would certainly direct their review to the company itself.

Over a 26% would want to post a review to help other individuals with their choice making process.

Source: Podium

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

89% Of Buyers Like To Read Reviews Using Their Smartphones

Be it through an app or a mobile web browser, everyday people prefer to read reviews on their mobile devices.

Source: Statista

74 Percent Of Regional Businesses Have At Least 1 Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online rankings data, we found out that a company needs to have a minimum of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal