91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review statistics position clients' reviews as the most trustworthy source of suggestions. Online reviews normally bring the very same weight as suggestions from loved ones.

Source: Brightlocal

Consumers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Buying choices are made rapidly.

Online reviews are obviously convincing, yet marketers have not always come to value the power of them.

Source: Martech Zone

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people spend more than 5 times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

77% Of Customers Would Likely Give A Review If They Were Asked

More than a 35% would do it to notify others about their customer experience and 24% would certainly direct their review to the business itself.

Over a 26% would want to leave a review to help other people with their decision making process.

Source: Podium

83% Of All Younger Clients Were Asked To Submit A Review Recently

Of those asked, 80% of consumers did submit a review. Overall, companies have asked 66% of all consumers to give a review on their business.

Source: Brightlocal

A One Star Boost In Rating Can Lead To A 5% To 9% Boost In Business Income

Businesses that treat customers honorably typically flourish, review sites help ensure of that.

Source: Statuslabs

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of clients, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

Customer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

Over Half Of Clients Aged 25-34 Published Reviews

According to Statista, the younger generations are clearly the more vocal ones.

Source: Statista

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they understand the enormous impact user rankings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

The Average Review Word Count Has Gotten 65% Much Shorter Since 2010

Presently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the general appeal of a website can just go so far.

Source: Review Trackers

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

77% Of Users Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how good your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs