Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review data, people spend more than 5 times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and desire the best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the buying decision.

Source: Statista

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review stats place customers' reviews as the most trustworthy source of suggestions. Online reviews typically carry the same weight as advice from loved ones.

Source: Brightlocal

89% Of Shoppers Like To Read Reviews On Their Cell Phones

Be it through an app or a mobile internet browser, people young and old prefer to read reviews on their mobile devices.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star rating is the first thing customers see. Still, users take notice of other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Data reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a new car and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.

With the help of other consumers, you quickly select one that works for you. That's how positive reviews convert customers into customers.

Source: Consumer Affairs

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US shoppers consider reviews as 'exceptionally influential'.

To highlight the importance of online reviews and rankings, did you understand that 81 percent of customers will pay more for an item with reviews and those exact same consumers are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

86% Of Customers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not only because of the cash they invest at your business. If you give them a good experience, they will be willing to share it.

Source: Brightlocal

Consumers Could Invest 31 Percent More With A Business That Has Terrific Reviews

Focus on this fact. The more detailed other users describe your product or service, the more money you can charge and consumer review statistics show us exactly just how much more.

Source: Martech Zone

77% Of Customers Would Certainly Post A Review If They Were Asked

More than a 35% would leave a review to educate others about their consumer encounter and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to post a review to assist other people with their choice making process.

Source: Podium

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

More youthful people know the value of being informed. User-generated material has an unassailable effect on customers.

If businesses think of the power of customer reviews over millennials, they will recognize what they've been missing out on. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

The Majority Of Best Selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower rating really helps your overall score.

According to customer rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center