Software Reviews Impact Over 98% Of All Buyers

18% of software application purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Site

Usually, 142 million customers check out Yelp on a monthly basis. This is as good a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

83% Of Customers Do Not Trust Advertising

The conventional channels to reach clients aren't as prominent as they used to be. Many users who no longer trust ads choose to focus on consumers' suggestions online.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Most Best-selling Items Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to consumer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

63.6% Of Customers Check Out Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the basic popularity of a site can only go so far when it concerns trust.

Source: Review Trackers

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US shoppers consider reviews as 'incredibly influential'.

To illustrate the importance of online reviews and scores, did you understand that 81 percent of consumers will pay more for a product with reviews and those same clients are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can also affect our buying preferences.

According to social reviews statistics, Facebook impacts more than half of users' purchase choices.

If it has positive reviews, Facebook reviews stats expose that four out of five users are more likely to rely on a local business.

Source: RevLocal

49% Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of consumers, who take notice of the variety of reviews is presently at 46 percent.

Source: Brightlocal

72 Percent Of Customers Will Not Take Action Unless They Check Out Some Reviews

Irrespective of how captivating your marketing is, you still require consumer reviews. There's no skirting around it. Consumers are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out client reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the enormous effect user scores have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

86 Percent Of Customers Would Think About Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they invest at your business. If you provide a great experience, they will be willing to share it.

Source: Brightlocal