Google Represents 57.5 Percent Of All Reviews World-wide

Google is in the lead here, followed by Facebook as a distant second.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the general popularity of a site can just go so far.

Source: Review Trackers

90% Of Individuals Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about first impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review data, individuals spend more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

60% Of Customers Refer To Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced considerably by blogs and reviews on social networks. With men being twice as likely to be influenced than women.

Reviews and score data reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

89% Of Customers Browse A Businesses Feedback To Reviews

Not only do most individuals read the review replies, 30% of them hold them in high regard. Practically 96% read the replies to their own reviews.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site

Generally, 142 million customers check out Yelp on a monthly basis. This is as great a time as any if you have not declared your complimentary Yelp business page.

Source: RevLocal

Software Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Consumers

24% of US shoppers consider reviews as 'exceptionally influential'.

To illustrate the significance of online reviews and scores, did you understand that 81 percent of customers will pay more for a product with reviews and those exact same customers are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies in fact use them.

Although we now understand why consumer reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star ranking is the first thing consumers see. Still, users take note of other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

77% Of Buyers Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

15% Of People Do Not Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15% of potential consumers won't even think about working with a business they can't discover opinions about.

Source: Statuslabs

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the maker states. The reason, makers' descriptions are basically ads.

Source: Martech Zone

83% Of Consumers Don't Trust Advertising

The standard channels to reach consumers aren't as influential as they used to be. Most users who no longer trust ads pick to take note of customers' recommendations online.

Source: Statuslabs