73% Of Consumers Believe Consumer Reviews Are More Crucial Than Star And Number Ratings

Online review data make it clear people aren't pleased with scores alone.

Consumer reviews make the stats appear more authentic which is what the prospective customers are searching for. Nearly a 3rd of customers state composed reviews are the only feature that makes them think the websites' reviews are pertinent and beneficial.

Source: Fan and Fuel

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the producer says. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Clients

24% of US consumers consider reviews as 'extremely influential'.

To show the significance of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those very same consumers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read client reviews, agree that it increases their purchasing confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

63.6% Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the basic popularity of a site can only go so far.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star ranking is the first thing customers see. Still, users pay attention to other elements also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Typically two-thirds of companies have good and exceptional scores. Only 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

83% Of All Younger Clients Were Invited To Post A Review Recently

Of those invited, 80% of consumers did post a review. Overall, companies have actually asked 66% of all customers to post a review on their company.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Element

Statistics reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Google Accounts For 57.5 Percent Of All Reviews Around The Globe

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Visitors Reading Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing choices are made quickly.

Online reviews are undoubtedly persuasive, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

The Average Review Word Count Has Gotten 65% Much Shorter Since 2010

Nowadays reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

86% Of Consumers Would Consider Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they spend at your business. They will be willing to share it if you offer them a great experience.

Source: Brightlocal

If A Business Takes Care Of Problems Rapidly And Effectively, 95% Of Dissatisfied Consumers Will Return To A Business

Clients do not anticipate you to be perfect. They do anticipate you to take care of things when they go wrong. If there is nothing else a business can do to fix an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday