Many Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends show people prefer to comment if they had a favorable experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

The Majority Of Best Selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower score in fact helps your overall rating.

According to consumer rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out customer reviews, agree that it increases their buying confidence.

Companies use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Customer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, producers' descriptions are generally ads.

Source: Martech Zone

83% Of Consumers Don't Trust Advertising

The standard channels to reach customers aren't as prominent as they used to be. Most users who no longer trust advertisements select to take note of consumers' suggestions online.

Source: Statuslabs

Customers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Purchasing decisions are made rapidly.

Online reviews are clearly convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your site. According to online review data, people devote more than five times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

73 Percent Of Customers Think Client Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear individuals aren't satisfied with scores alone.

Written reviews make the stats appear more genuine which is what the would-be clients are trying to find. Almost a third of consumers say written reviews are the only function that makes them think the sites' reviews are helpful and pertinent.

Source: Fan and Fuel

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. People anticipate to see some negative reviews.

Source: Capterra

Google Represents 57.5% Of All Reviews Globally

Google is in the lead here, followed by Facebook as a far-off second.

These the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

The Average Review Word Count Has Become 65% Much Shorter Since 2010

Now a days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star rating is the first thing customers see. Still, users take notice of other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses in fact use them.

Although we now know why customer reviews are so powerful, many businesses obviously don't.

Source: LsaInsider

89% Of Clients Choose To Read Reviews Using Their Mobile Phones

Be it by means of an app or a mobile internet browser, most people prefer to read reviews on their mobile devices.

Source: Statista

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise influence our buying decisions.

According to social media reviews stats, Facebook impacts more than half of users' purchase choices.

Facebook reviews stats expose that four out of 5 users are most likely to rely on a local business if it has positive reviews.

Source: RevLocal

70% Of Customers Choose To Learn About A Business By Means Of Reviews And Posts, Instead Of Ads

Ads are all well and good, however it's worth trying a different approach also. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs

74 Percent Of Local Companies Have At Least 1 Google Review

A single review is far from enough to improve your site's SERP ranking.

Looking at online scores stats, we learnt that a company needs to have approximately 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management statistics show a company's reputation does not impact just the consumers. Potential team members likewise look at rankings and take a look at reviews.

Source: Deloitte