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If They Were Asked, 77% Of Consumers Would Certainly Post A Review
More than a 35% would submit a review to inform others about their consumer experience and 24% would likely direct their review to the company itself.
Over a 26% would want to give a review to help other people with their choice making process.
Source: Podium
74 Percent Of Local Businesses Have At Least One Google Review
One review is far from enough to enhance your website's SERP ranking.
Taking a look at online ratings data, we found out that a business requires to have an average of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
Negative Reviews Can Improve Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, individuals spend more than 5 times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read client reviews, agree that it increases their buying confidence.
Businesses use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
89% Of Consumers Browse A Businesses Feedback To Reviews
Not only do many shoppers check out the review replies, 30% of them value them highly. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
73 Percent Of Customers Think Consumer Reviews Are More Important Than Star And Number Scores
Online review data make it clear people aren't pleased with scores alone.
Written reviews make the statistics appear more genuine which is what the would-be clients are looking for. Practically a third of consumers state written reviews are the only feature that makes them think the sites' reviews are useful and relevant.
Source: Fan and Fuel
53% Of Consumers Expect Companies To Respond Within A Week To Negative Reviews
Online review stats show that 63% of consumer reviews remain without a reaction. That's too bad, because those businesses are losing consumers that way.
Source: Review Trackers
Software Reviews Impact Over 98% Of All Buyers
18 percent of software purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
The Average Review Length Has Gotten 65% Shorter Since 2010
Currently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
People Checking Out Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. Therefore, purchasing choices are made rapidly.
Online reviews are clearly persuasive, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions
Facebook is presently the most popular social media which can also influence our purchasing decisions.
According to social reviews statistics, Facebook impacts the majority of users' purchase decisions.
If it has favorable reviews, Facebook reviews stats reveal that four out of 5 users are more likely to rely on a local business.
Source: RevLocal
Reviews Posted On Twitter Can Help Increase Online Sales By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
The Majority Of Popular Products Have An Average Rating Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower rating really helps your overall rating.
According to customer rating statistics, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
A Solitary Business Review Can Raise Its Conversions By 10%
Online review statistics show user-generated content can do wonders in regards to conversions.
A single review can have a massive impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44 percent boost.
Source: RevLocal
83 Percent Of Clients Do Not Rely On Advertising
The traditional channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust advertisements select to focus on clients' suggestions online.
Source: Statuslabs
67% Of Consumers Claim Reviews Are A "Extremely Important" Factor When Choosing A Service Provider
Reviews have an enormous effect on their decision when consumers have to pick a service provider.
Source: DemandGenReport