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United States Consumers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews
When individuals read reviews, they focus on different aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of US customers.
Source: Statista
70 Percent Of Customers Choose To Find Out About A Business By Means Of Posts And Reviews, Instead Of Advertisements
Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are without a doubt the very best way to find the truth about a service or product.
Source: Statuslabs
Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are basically ads.
Source: Martech Zone
53% Of Customers Expect Companies To Respond Within A Week To Unfavorable Reviews
Online review statistics show that 63% of customer reviews stay without a response. That's too bad, since those companies are losing clients that way.
Source: Review Trackers
A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Revenue
Businesses that treat customers honorably generally flourish, review sites help make certain of that.
Source: Statuslabs
More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
67% Of Customers Admit Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider
Reviews have a massive effect on their decision when consumers have to pick a solution provider.
Source: DemandGenReport
Majority Of Consumers Will Not Use An Organisation If It Has Less Than A 4 Star Ranking
This stat is among numerous that show the significance of online ratings. Now that news of consumer satisfaction travels this quick, keeping your clients delighted is more crucial than ever.
57% of customers have actually looked for business with more than four stars in 2018, which is up from 48 percent in 2017.
Additionally, 11% looked only for businesses with a perfect five star ranking.
Source: Brightlocal
The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010
At the present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
30% Of Consumers Feel Favorable To A Business Which Responds To Online Reviews
Communicating with your consumers establishes trust. Even something easy like responding to their remarks and reviews can make them feel appreciated.
As you may anticipate, clients who feel this way are more willing to invest more cash with a company.
Source: Statuslabs
83 Percent Of Customers Don't Rely On Advertising
The traditional channels to reach consumers aren't as prominent as they utilized to be. The majority of users who no longer trust ads pick to take note of customers' recommendations online.
Source: Statuslabs
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People expect to see some negative reviews.
Source: Capterra
53% Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of Online Shopping.
Today's shoppers are smart and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the buying decision.
Source: Statista
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies doubt the integrity of online reviews. However, they realize the enormous impact user rankings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of companies in fact make use of them.
Although we now know why consumer reviews are so powerful, the majority of businesses apparently do not.
Source: LsaInsider
70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Most people read a lot more reviews to get a clear view of how business is in fact doing. Don't depend on that figure alone.
Source: Brightlocal
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends show individuals choose to comment if they had a favorable experience, rather than a unfavorable or mediocre one.
Source: Brightlocal