95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'always' or 'extremely frequently'.

Source: Trust You

70% Of Consumers Choose To Learn About A Business Through Articles And Reviews, Rather Than Ads

Advertisements are all well and good, however it deserves attempting a different approach as well. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out many more reviews to get a clear view of how business is actually doing. Don't depend on that fact alone.

Source: Brightlocal

Only 6% Of Consumers Do Not Trust Customer Reviews At All

According to client review data, a whopping 19% of consumers constantly trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

30% Of Customers Feel Comfortable With A Business Which Responds To Online Reviews

Staying connected with your customers develops trust. Even something as simple as reacting to their comments and reviews can make them feel valued.

As you might expect, customers who feel this way are more willing to spend more cash with a business.

Source: Statuslabs

73% Of Consumers Think Written Reviews Are More Crucial Than Star And Number Scores

Online review stats make it clear individuals aren't satisfied with ratings alone.

Written reviews make the statistics appear more genuine which is what the would-be clients are looking for. Almost a 3rd of customers say composed reviews are the only feature that makes them think the websites' reviews are pertinent and useful.

Source: Fan and Fuel

Google Accounts For 57.5% Of All Reviews Throughout The World

Google is in the lead here, followed by Facebook as a far-off second.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

86 Percent Of Customers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not only because of the money they invest at your business. If you provide a great experience, they will want to share it.

Source: Brightlocal

A One Star Increase In Rating Can Lead To A 5% To 9% Increase In Business Revenue

Businesses that treat consumers fairly generally prosper, review websites help make sure of that.

Source: Statuslabs

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review data, people devote more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Reviews Shared On Twitter Can Grow Sales By 6.46%

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

74 Percent Of Local Companies Have At Least 1 Google Review

One review is far from sufficient to improve your site's SERP ranking.

Looking at online scores statistics, we found out that a company needs to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

If They Were Asked, 77% Of Consumers Would Certainly Leave A Review

More than a 35% would do it to notify others about their consumer encounter and 24% would certainly direct their review to the business itself.

Over a 26% would be willing to post a review to assist other people with their decision making process.

Source: Podium

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone