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63.6% Of Customers Visit Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats reveal the basic appeal of a site can only go so far.
Source: Review Trackers
70 Percent Of Customers Prefer To Find Out About A Business By Means Of Reviews And Short Articles, Rather Than Advertisements
Ads are all well and good, but it's worth trying a different approach as well. Reviews are by far the best method to find the truth about a service or product.
Source: Statuslabs
83 Percent Of Customers Don't Rely On Advertising
The conventional channels to reach clients aren't as prominent as they used to be. The majority of users who no longer trust ads select to take notice of customers' suggestions online.
Source: Statuslabs
61% Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars
Overall 2 out of 3 businesses have good and outstanding ratings. Just 5% of businesses have a rating listed below three stars.
Source: Brightlocal
Software Application Reviews Influence Over 98% Of All Buyers
18% of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
89% Of Consumers Read A Companies Feedback To Reviews
Not only do most individuals check out the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the enormous effect user ratings have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
15% Of Customers Do Not Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15% of prospective clients will not even think about working with a company they can't find viewpoints about.
Source: Statuslabs
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
77% Of Customers Do Not Trust Reviews That Are Older Than 3 Months
Consumers don't care how good your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that companies should to be constantly requesting reviews.
Source: Statuslabs
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People expect to see some unfavorable reviews.
Source: Capterra
30% Of Consumers Feel Favorable To A Company Which Answers Online Reviews
Keeping in touch with your consumers creates trust. Even something as basic as responding to their comments and reviews can make them feel valued.
As you may expect, customers who feel this way are going to spend more money with a business.
Source: Statuslabs