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91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of businesses doubt the integrity of online reviews. However, they understand the enormous impact user ratings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.
Source: Career Arc
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read consumer reviews, concur that it increases their buying confidence.
Organizations utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
90 Percent Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people say about first impressions, right?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
Consider asking your visitors to compose one if you don't have reviews on your site.
Source: Martech Zone
Software Application Reviews Influence Over 98% Of All Buyers
18 percent of software purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Customer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the producer says. The reason, makers' descriptions are essentially advertisements.
Source: Martech Zone
53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and want the best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
70 Percent Of Consumers Prefer To Find Out About A Business Through Reviews And Articles, Rather Than Advertisements
Ads are all well and good, however it's worth trying a different approach as well. Reviews are by far the best way to find the truth about a service or product.
Source: Statuslabs
63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
These online review stats reveal the general popularity of a website can only go so far when it concerns trust.
Source: Review Trackers
A Lot Of Popular Products Have A Typical Rating Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower score really helps your overall rating.
According to consumer rating statistics, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
15% Of Customers Don't Trust Businesses Without Having Online Reviews
No trust means no interactions. 15 percent of prospective customers will not even think about doing business with a company they can't find opinions about.
Source: Statuslabs
89% Of Individuals Want To Read Reviews Using Their Smartphones
Be it by means of an app or a mobile internet browser, people choose to read reviews on their smart phones.
Source: Statista
52% Of Consumers Rely On A Product More If It Has Negative Reviews Also
We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.
Source: Capterra
A One Star Boost In Rating Can Result In A 5% To 9% Boost In Business Revenue
Businesses that treat customers well generally prosper, review sites help make certain of that.
Source: Statuslabs