73% Of Customers Think Consumer Reviews Are More Important Than Star And Number Scores

Online review data make it clear people aren't pleased with ratings alone.

Written reviews make the stats appear more genuine which is what the potential customers are trying to find. Nearly a 3rd of consumers say composed reviews are the only function that makes them think the websites' reviews are relevant and useful.

Source: Fan and Fuel

Online Item Reviews About An Item Can Increase Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase likelihood for a product with five reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star rating is the first thing customers see. Still, users take note of other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

The Majority Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a mediocre or negative one.

Source: Brightlocal

Customers Might Spend 31 Percent More With A Business That Has Great Reviews

Take notice of this fact. The better other users explain your service or product, the more cash you can charge and consumer review stats show us precisely how much more.

Source: Martech Zone

74 Percent Of Regional Businesses Have At A Minimum, One Google Review

One review is far from sufficient to improve your site's SERP ranking.

Taking a look at online scores statistics, we learnt that a company requires to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

30% Of Consumers Feel Favorable To A Company Which Responds To Online Reviews

Communicating with your clients builds their trust. Even something as simple as reacting to their reviews and remarks can make them feel appreciated.

As you may expect, clients who feel this way are more willing to spend more cash with a company.

Source: Statuslabs

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

70 Percent Of Consumers Choose To Learn About A Business Through Reviews And Posts, Rather Than Advertisements

Advertisements are all well and good, however it deserves attempting a different approach as well. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

The Majority Of Best-selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to customer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the enormous effect user ratings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

The Average Review Length Has Become 65% Much Shorter Since 2010

These days reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of tweet from twitter.

Source: Review Trackers