Many Popular Products Have A Typical Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower score really helps your overall rating.

According to consumer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

70 Percent Of Consumers Choose To Find Out About A Business Via Posts And Reviews, Instead Of Advertisements

Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the huge effect user scores have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review stats put clients' reviews as the most credible source of suggestions. Online reviews usually carry the very same weight as recommendations from loved ones.

Source: Brightlocal

61 Percent Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Typically 2 out of 3 companies have excellent and great ratings. Only 5% of companies have a ranking below three stars.

Source: Brightlocal

89% Of Consumers Read A Businesses Responses To Reviews

Not only do the majority of shoppers read the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Site

Typically, 142 million customers visit Yelp every month. If you haven't declared your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

Just 6% Of Customers Do Not Trust Client Reviews At All

According to client review data, a massive 19% of customers constantly rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US shoppers consider reviews as 'exceptionally influential'.

To highlight the value of online reviews and rankings, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same customers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Use A Company

This stat is among many that highlight the importance of online ratings. Now that news of client fulfillment travels this fast, keeping your consumers pleased is more vital than ever.

57 percent of customers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked just for organizations with a perfect five star ranking.

Source: Brightlocal

83% Of All Younger People Were Asked To Give A Review Recently

Of those invited, 80% of clients did post a review. Overall, companies have asked 66% of all customers to leave a review on their business.

Source: Brightlocal

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out many more reviews to get a clear view of how the business is actually doing. Do not depend upon that figure alone.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Consumers anticipate to see some unfavorable reviews.

Source: Capterra