If A Company Makes An Effort To Resolve Problems Rapidly And Efficiently, 95% Of Unsatisfied Clients Will Return To A Business

Clients don't anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there is absolutely nothing else a business can do to resolve a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

86% Of Customers Would Think About Writing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they spend at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

A One Star Increase In Ranking Can Lead To A 5% To 9% Increase In Business Earnings

Businesses that treat consumers fairly typically succeed, review websites help make certain of that.

Source: Statuslabs

77% Of Users Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

73% Of Customers Think Written Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear people aren't pleased with ratings alone.

Customer reviews make the stats appear more authentic which is what the potential customers are looking for. Almost a 3rd of consumers say composed reviews are the only feature that makes them think the sites' reviews are appropriate and useful.

Source: Fan and Fuel

Google Accounts For 57.5% Of All Reviews World Wide

As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

70 Percent Of Consumers Choose To Learn About A Business Via Short Articles And Reviews, Rather Than Ads

Ads are all well and good, however it's worth trying a different approach too. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs

61% Of Local Businesses Have An Average Score Of 4 To 5 Stars

Typically 2 out of 3 companies have excellent and outstanding scores. Just 5% of companies have a rating listed below three stars.

Source: Brightlocal

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of companies actually utilize them.

Although we now understand why customer reviews are so effective, a lot of businesses obviously do not.

Source: LsaInsider

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

71% Of Millennials Search Consumer Reviews Of Professional Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to pick a lawyer or a doctor.

Young people (age 18-35) are a lot more inclined to hire a professional based upon online reviews. Just 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, individuals spend more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

United States Shoppers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

When individuals check out reviews, they focus on different aspects of the shopping experience. However according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of USA consumers.

Source: Statista

89% Of Customers Like To Read Reviews Using Their Cell Phones

Be it by means of an app or a mobile browser, people prefer to read reviews on their cell phones.

Source: Statista

The Majority Of Best Selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower score actually helps your overall score.

According to consumer rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center