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The Majority Of Popular Items Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to customer rating stats, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
15% Of Buyers Do Not Trust Businesses With No Online Reviews
No trust indicates no interactions. 15 percent of potential clients won't even think about doing business with a business they can't find opinions about.
Source: Statuslabs
Reviews Shared On Twitter Can Improve Online Sales By 6.46%
Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
More Than Half Of Individuals Aged 25-34 Submitted Reviews
According to Statista, the younger generations are unsurprisingly the more vocal ones.
Source: Statista
Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions
Facebook is presently the most popular social media which can likewise influence our buying preferences.
According to social media reviews statistics, Facebook affects more than half of users' purchase decisions.
If it has positive reviews, Facebook reviews statistics expose that four out of five users are likely to rely on a local business.
Source: RevLocal
70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Most people check out much more reviews to get a better idea of how business is actually doing. Do not depend on that statistic alone.
Source: Brightlocal
63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the general popularity of a website can only go so far.
Source: Review Trackers
70 Percent Of Consumers Choose To Discover A Business By Means Of Reviews And Short Articles, Instead Of Advertisements
Ads are all well and good, but it deserves trying a different approach also. Reviews are without a doubt the best way to discover the truth about a product or service.
Source: Statuslabs
Google Accounts For 57.5 Percent Of All Reviews Globally
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
These the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are basically ads.
Source: Martech Zone
30% Of Consumers Feel Comfortable With A Business Which Responds To Online Reviews
Keeping in touch with your consumers develops trust. Even something easy like responding to their remarks and reviews can make them feel valued.
As you may anticipate, clients who feel this way are happy to spend more money with a business.
Source: Statuslabs