63.6% Of Consumers Visit Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the basic appeal of a website can just go so far.

Source: Review Trackers

73% Of Consumers Think Consumer Reviews Are More Vital Than Star And Number Ratings

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Client reviews make the statistics appear more authentic which is what the prospective customers are trying to find. Practically a third of customers say written reviews are the only feature that makes them think the sites' reviews are pertinent and beneficial.

Source: Fan and Fuel

US Consumers Regard "Product Performance" To Be The Most Useful Information In Product Reviews

When people check out reviews, they concentrate on different aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of US clients.

Source: Statista

Software Reviews Impact Over 98% Of All Purchasers

18% of software buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency as well.

The share of clients, who pay attention to the number of reviews is currently at 46 percent.

Source: Brightlocal

61 Percent Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Generally two thirds of companies have good and awesome ratings. Just 5% of companies have a score below three stars.

Source: Brightlocal

Most Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to client rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

77% Of Users Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Positive Reviews Motivate 68% Of Customers To Use Local Businesses

Given that the huge bulk of consumers read reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Consumers Browse A Companies Feedback To Reviews

Not only do the majority of clients check out the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of Online Shopping.

Today's shoppers are wary and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

95% Of Unsatisfied Customers Will Go Back To A Business If A Business Makes An Effort To Fix Issues Rapidly And Effectively

Consumers do not anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there is absolutely nothing else a company can do to solve a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

More Than Half Of Customers Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are reportedly the more vocal ones.

Source: Statista

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Statistics reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista