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64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out customer reviews, agree that it increases their buying confidence.
Businesses utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Online Product Reviews About A Product Can Improve Its Conversion Rate By An Incredible 270%
User review stats reveal the purchase likelihood for an item with 5 reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the maker states. The reason, makers' descriptions are essentially ads.
Source: Martech Zone
89% Of Shoppers Prefer To Read Reviews On Their Mobile Devices
Be it through an app or a mobile browser, people today choose to read reviews on their cell phones.
Source: Statista
A Lot Of Popular Products Have A Typical Rating Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower score really helps your overall rating.
According to customer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and desire the very best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies
More youthful individuals know the worth of being informed. User-generated content has an unassailable influence on consumers.
If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been missing out on. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
61% Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars
Typically two-thirds of businesses have great and outstanding ratings. Just 5% of businesses have a rating listed below 3 stars.
Source: Brightlocal
83% Of All Young Consumers Were Invited To Leave A Review Recently
Of those invited, 80% of clients did leave a review. In general, businesses have asked 66% of all consumers to give a review on their company.
Source: Brightlocal
Google Represents 57.5% Of All Reviews Worldwide
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Clients Could Spend 31 Percent More With A Business That Has Excellent Reviews
Pay attention to this fact. The better other users describe your services or product, the more money you can charge and customer review statistics reveal to us exactly just how much more.
Source: Martech Zone
63.6% Of Consumers Visit Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
These online review stats reveal the basic popularity of a website can only go so far when it pertains to trust.
Source: Review Trackers