Online Item Reviews About A Product Can Increase Its Conversion Rate By A Staggering 270%

User review statistics reveal the purchase possibility for a product with five reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

Software Reviews Impact Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can likewise influence our purchasing preferences.

According to social reviews data, Facebook impacts the majority of users' purchase choices.

Facebook reviews stats expose that four out of five users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses really use them.

Although we now understand why customer reviews are so powerful, a lot of businesses apparently don't.

Source: LsaInsider

15% Of Consumers Don't Trust Businesses Without Online Reviews

No trust implies no interactions. 15% of possible consumers will not even think about doing business with a company they can't find viewpoints about.

Source: Statuslabs

Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

More youthful people know the value of being informed. User-generated content has an indisputable impact on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been missing out on. Older people are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

91 Percent Of Millennials Depend On Online Reviews As Much As Friends And Family

Online review statistics put clients' reviews as the most reliable source of recommendations. Online reviews generally bring the same weight as guidance from loved ones.

Source: Brightlocal

77% Of Consumers Don't Trust Reviews That Are Older Than Three Months

Clients don't care how good your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

30% Of Consumers Feel Favorable To A Company Which Responds To Online Reviews

Communicating with your clients establishes trust. Even something like responding to their comments and reviews can make them feel appreciated.

As you might expect, clients who feel this way are ready to invest more money with a company.

Source: Statuslabs

89% Of Customers Prefer To Read Reviews Using Their Smart Devices

Be it through an app or a mobile internet browser, people today choose to read reviews on their phones.

Source: Statista

The Typical Review Word Count Has Become 65% Shorter Since 2010

Currently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

49% Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of customers, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out much more reviews to get an idea of how the business is really doing. Do not depend on that fact alone.

Source: Brightlocal

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the huge effect user ratings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Generally 2 out of 3 companies have exceptional and great scores. Just 5% of businesses have a ranking below three stars.

Source: Brightlocal