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67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider
When consumers have to select a solution provider, reviews have a huge effect on their decision.
Source: DemandGenReport
71% Of Millennials Search Consumer Reviews Of Professional Services
More than half of all individuals in need of an expert service turn to online reviews.
According to online reviews data, 59% utilized online reviews to pick a lawyer or a doctor.
Young people (age 18-35) are much more likely to employ a professional based upon online reviews. Only 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
Reviews Posted On Twitter Can Help Boost Sales By 6.46%
Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.
Source: Capterra
American Consumers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews
They focus on various elements of the shopping experience when individuals check out reviews. However according to online review statistics, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of US consumers.
Source: Statista
Favorable Reviews Motivate 68% Of Customers To Use A Local Business
Considering that the vast majority of customers read reviews, you'd want yours to be inviting to brand-new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Online Product Reviews About A Product Can Amplify Its Conversion Rate By An Incredible 270 Percent
User review statistics reveal the purchase possibility for a product with 5 reviews is 270% higher than the exact same product without reviews.
Source: Spiegel Research Center
15% Of Users Don't Trust Businesses Without Having Online Reviews
No trust implies no interactions. 15 percent of prospective consumers will not even think about working with a business they can't find opinions about.
Source: Statuslabs
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process
Let's say you want to purchase a brand-new vehicle and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.
With the help of other people, you quickly pick one that works for you. That's how favorable reviews convert consumers into customers.
Source: Consumer Affairs
98 Percent Of Yelp's Browsers Bought From A Business They Found On The Site
Generally, 142 million customers check out Yelp on a monthly basis. This is as great a time as any if you haven't claimed your free Yelp business page.
Source: RevLocal
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses question the integrity of online reviews. Nevertheless, they realize the massive effect user rankings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
People Reading Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users choose to get things done faster. Buying choices are made rapidly.
Online reviews are clearly persuasive, yet online marketers haven't always come to appreciate the power of them.
Source: Martech Zone