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If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Customers anticipate to see some unfavorable reviews.
Source: Capterra
88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Data reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
71% Of Millennials Browse Customer Reviews Of Professional Services
More than half of all people in need of an expert service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to select a lawyer or a doctor.
Young people (age 18-35) are much more likely to employ an expert based on online reviews. Only 19% of millennials will think about working with a lawyer without any.
Source: Thomson Reuters
53% Of Consumers Anticipate Businesses To Respond Within A Week To Negative Reviews
Online review statistics reveal that 63% of consumer reviews stay without a reply. That's regrettable, because those businesses are losing clients that way.
Source: Review Trackers
Many Best-selling Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to client rating statistics, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
83 Percent Of Customers Don't Rely On Advertising
The standard channels to reach clients aren't as prominent as they used to be. The majority of users who no longer trust advertisements choose to take note of clients' suggestions online.
Source: Statuslabs
89% Of Consumers Prefer To Read Reviews On Their Smart Devices
Be it via an app or a mobile web browser, people choose to read reviews on their smart phones.
Source: Statista
Google Represents 57.5% Of All Reviews All Over The World
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
These the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Negative Reviews Can Boost Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, people devote more than 5 times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.
The share of consumers, who take note of the variety of reviews is currently at 46%.
Source: Brightlocal
Clients Might Spend 31 Percent More With A Business That Has Excellent Reviews
Take note of this fact. The more detailed other users describe your service or product, the more money you can charge and customer review statistics reveal to us exactly how much more.
Source: Martech Zone