60% Of Consumers Consult Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and rating data show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review data, people spend more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

83% Of All Young Consumers Were Invited To Leave A Review Recently

Of those asked, 80% of customers did submit a review. Overall, businesses have asked 66% of all clients to give a review on their company.

Source: Brightlocal

89% Of Clients Browse A Businesses Replies To Reviews

Not only do many consumers check out the review replies, 30% of them highly value them. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

53% Of Customers Anticipate Companies To Reply Within A Week To Unfavorable Reviews

Online review stats prove that 63% of customer reviews remain without a reaction. That's too bad, since those companies are losing clients that way.

Source: Review Trackers

The Average Review Length Has Gotten 65% Much Shorter Since 2010

In the present day reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

86% Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they spend at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal

15% Of Customers Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of possible customers will not even think about doing business with a business they can't find viewpoints about.

Source: Statuslabs

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a brand-new car and there are numerous models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other customers, you manage to pick one that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

Visitors Checking Out Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing choices are made rapidly.

Online reviews are certainly convincing, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends show people prefer to comment if they had a favorable experience, instead of a negative or average one.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone