More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

71% Of Millennials Browse Consumer Reviews Of Expert Services

Over half of all people in need of a professional service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to pick a doctor or an attorney.

Young people (age 18-35) are a lot more inclined to work with a professional based upon online reviews. Just 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of consumers, who focus on the number of reviews is presently at 46%.

Source: Brightlocal

Because They Desire To Acquire A Service Or An Item And Desire To Get The Facts About The Businesses Products And Services, 82% Of Consumers Check Out Review Sites.

Review sites are places that customers go to get the facts about a business, service or product . Users come since they have actually currently formed a purchase decision. The majority of them (89%) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

89% Of Clients Read A Companies Feedback To Reviews

Not only do the majority of customers read the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

Favorable Reviews Motivate 68% Of Consumers To Use A Local Business

Given that the huge majority of consumers check out reviews, you would want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

90% Of Clients Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

United States Buyers View "Product Performance" To Be The Most Helpful Detail In Product Reviews

When individuals check out reviews, they concentrate on different elements of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of USA clients.

Source: Statista

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the basic popularity of a website can only go so far.

Source: Review Trackers

60 Percent Of Consumers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.

Reviews and score stats show people value the opinion of peers more than any other content.

Source: Collective Bias

People Reading Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, buying decisions are made rapidly.

Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Revenue

Businesses that treat consumers well typically succeed, review sites help ensure of that.

Source: Statuslabs

Online Item Reviews About An Item Can Increase Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase probability for an item with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a new car and there are several models which fit your criteria. How do you select the best one for you? Well, you read online reviews.

With the help of other customers, you manage to pick one that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs