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73% Of Customers Think Written Reviews Are More Important Than Star And Number Rankings
Online review data make it clear people aren't pleased with ratings alone.
Client reviews make the statistics appear more genuine which is what the would-be clients are trying to find. Practically a third of customers say composed reviews are the only feature that makes them think the websites' reviews are appropriate and useful.
Source: Fan and Fuel
53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews
Online review stats prove that 63% of consumer reviews remain without a response. That's regrettable, because those businesses are losing clients that way.
Source: Review Trackers
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you want to purchase a new car and there are numerous models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.
With the help of other people, you quickly choose a model that works for you. That's how favorable reviews convert customers into clients.
Source: Consumer Affairs
If A Company Manages To Solve Problems Quickly And Efficiently, 95% Of Unhappy Consumers Will Return To A Business
Customers don't expect you to be perfect. They do expect you to deal with things when they go wrong. If there is absolutely nothing else a company can do to deal with an issue, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
A Lot Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends reveal people choose to comment if they had a favorable experience, rather than a negative or mediocre one.
Source: Brightlocal
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the enormous impact user rankings have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
71% Of Millennials Search Consumer Reviews Of Expert Services
More than half of all people in need of a professional service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to pick a physician or a lawyer.
Younger people (age 18-35) are a lot more likely to employ an expert based on online reviews. Only 19% of millennials will consider employing an attorney without any.
Source: Thomson Reuters
77% Of Users Don't Trust Reviews That Are Older Than 3 Months
Customers don't care how good your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that companies ought to be continuously requesting reviews.
Source: Statuslabs
When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Aspect
Data reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
89% Of Individuals Prefer To Read Reviews Using Their Cell Phones
Be it through an app or a mobile web browser, people choose to read reviews on their phones.
Source: Statista
More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
A Lone Business Review Can Raise Its Conversions By 10%
Online review statistics reveal user-generated content can do miracles in regards to conversions.
A single review can have a substantial impact on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44% increase.
Source: RevLocal
Software Reviews Influence Over 98% Of All Buyers
18% of software application buyers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra