Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

74% Of Local Companies Have At A Minimum, 1 Google Review

One review is far from adequate to enhance your website's SERP ranking.

Taking a look at online rankings data, we found out that a company requires to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal

One-half Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated material has an unassailable impact on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

70% Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read many more reviews to get a better idea of how business is really doing. Don't depend on that statistic alone.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to pick a doctor or a legal representative.

Young people (age 18-35) are even more inclined to work with an expert based upon online reviews. Only 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you wish to buy a brand-new car and there are several models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other customers, you manage to select one that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

83% Of Consumers Don't Rely On Advertising

The conventional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust ads choose to take note of customers' recommendations online.

Source: Statuslabs

Favorable Reviews Motivate 68% Of Consumers To Use Local Businesses

Because the huge bulk of customers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

67% Of Consumers Admit Reviews Are A "Very Important" Factor When Choosing A Solution Provider

When clients have to pick a service provider, reviews have a huge impact on their decision.

Source: DemandGenReport

A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat customers well generally flourish, review websites help make sure of that.

Source: Statuslabs

77% Of Users Don't Trust Reviews That Are Older Than Three Months

Clients don't care how good your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses ought to be constantly asking for reviews.

Source: Statuslabs

Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies in fact utilize them.

Although we now understand why client reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they understand the massive effect user scores have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US shoppers consider reviews as 'extremely influential'.

To illustrate the importance of online reviews and ratings, did you know that 81% of consumers will pay more for a product with reviews and those exact same customers are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

53% Of Customers Expect Businesses To Respond Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of consumer reviews stay without a reaction. That's regrettable, because those companies are losing customers that way.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star rating is the first thing consumers see. Still, users focus on other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista