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63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the general popularity of a site can just go so far.
Source: Review Trackers
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of clients, who pay attention to the variety of reviews is presently at 46%.
Source: Brightlocal
Just 44% Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are free, a remarkably low number of companies really use them.
Although we now understand why consumer reviews are so effective, the majority of businesses apparently do not.
Source: LsaInsider
53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's buyers are wary and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies question the integrity of online reviews. However, they realize the huge effect user ratings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270%
User review stats reveal the purchase likelihood for a product with five reviews is 270% higher than the exact same item without reviews.
Source: Spiegel Research Center
86% Of Consumers Would Think About Composing A Review For A Business
Your consumers are your most valuable resource, and it's not only because of the cash they spend at your business. They will be willing to share it if you give them an excellent experience.
Source: Brightlocal
71% Of Millennials Browse Consumer Reviews Of Professional Services
Over half of all people in need of an expert service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to select a medical professional or a legal representative.
Younger people (age 18-35) are even more likely to employ an expert based upon online reviews. Only 19% of millennials will consider employing an attorney without any.
Source: Thomson Reuters
Reviews Shared On Twitter Can Grow Revenues By 6.46%
Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
53% Of Customers Anticipate Businesses To Respond Within A Week To Negative Reviews
Online review statistics reveal that 63% of consumer reviews remain without a reply. That's too bad, since those businesses are losing customers that way.
Source: Review Trackers
More Than Half Of People Aged 25 To 34 Submitted Reviews
According to Statista, the younger generations are apparently the more vocal ones.
Source: Statista