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Google Accounts For 57.5 Percent Of All Reviews All Over The World
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Online Product Reviews About An Item Can Improve Its Conversion Rate By A Whopping 270 Percent
User review stats show the purchase probability for an item with five reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
Most Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a average or unfavorable one.
Source: Brightlocal
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies doubt the integrity of online reviews. However, they realize the massive effect user scores have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Customers
24% of US buyers consider reviews as 'extremely influential'.
To show the significance of online reviews and ratings, did you know that 81 percent of consumers will pay more for a product with reviews and those same customers are also willing to accept slower shipping times for such items.
Source: Turntonetworks
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business
The star rating is the first thing consumers see. Still, users focus on other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA customers.
Source: Statista
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
Four reviews may be too few. Many people check out much more reviews to get a clear view of how the business is actually doing. Do not depend upon that figure alone.
Source: Brightlocal
Customers Might Invest 31% More With A Business That Has Excellent Reviews
Take note of this statistic. The better other users describe your service or product, the more money you can charge and consumer review statistics reveal to us precisely just how much more.
Source: Martech Zone
91% Of Millennials Have Faith In Online Reviews As Much As Loved Ones
Online review statistics put consumers' reviews as the most trustworthy source of recommendations. Online reviews usually carry the same weight as advice from loved ones.
Source: Brightlocal
95% Of Unsatisfied Consumers Will Return To A Company If A Business Manages To Fix Issues Rapidly And Efficiently
Customers do not expect you to be perfect. They do expect you to take care of things when they go wrong. If there is nothing else a company can do to deal with a problem, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday