30% Of Customers Feel Favorable To A Company Which Responds To Online Reviews

Communicating with your customers develops trust. Even something like reacting to their remarks and reviews can make them feel appreciated.

As you might expect, customers who feel this way are happy to spend more money with a company.

Source: Statuslabs

49% Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of customers, who focus on the variety of reviews is currently at 46 percent.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social network which can also affect our buying decisions.

According to social media reviews statistics, Facebook affects the majority of users' purchase choices.

Facebook reviews statistics expose that 4 out of five users are most likely to rely on a local business if it has positive reviews.

Source: RevLocal

Reviews Shared On Twitter Can Help Boost Sales By 6.46%

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

77% Of Users Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies really utilize them.

Although we now know why client reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

61% Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars

Overall two thirds of companies have exceptional and awesome scores. Only 5% of companies have a ranking below 3 stars.

Source: Brightlocal

If They Were Asked, 77% Of Clients Would Likely Leave A Review

More than a 35% would submit a review to educate others about their consumer encounter and 24% would rather direct their review to the business itself.

Over a 26% would want to leave a review to help other individuals with their decision making process.

Source: Podium

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses question the integrity of online reviews. Nonetheless, they realize the massive impact user rankings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

89% Of Consumers Like To Read Reviews On Their Mobile Phones

Be it via an app or a mobile web browser, everyday people choose to read reviews on their phones.

Source: Statista

Just 6% Of Customers Don't Rely On Consumer Reviews At All

According to consumer review stats, a tremendous 19% of consumers constantly rely on online reviews and never ever a purchase without checking out reviews first.

Source: Statista

91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review statistics put clients' reviews as the most trustworthy source of suggestions. Online reviews normally carry the same weight as recommendations from loved ones.

Source: Brightlocal