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91% Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review statistics place clients' reviews as the most reliable source of suggestions. Online reviews usually bring the same weight as recommendations from loved ones.
Source: Brightlocal
90 Percent Of Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people state about impressions, right?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
Think about asking your visitors to compose one if you don't have reviews on your site.
Source: Martech Zone
Online Product Reviews About An Item Can Increase Its Conversion Rate By A Whopping 270%
User review statistics reveal the purchase probability for a product with 5 reviews is 270% higher than the exact same item without reviews.
Source: Spiegel Research Center
Just 6% Of Customers Don't Trust Consumer Reviews At All
According to consumer review stats, a whopping 19 percent of customers always rely on online reviews and never a buy without reading reviews first.
Source: Statista
Google Represents 57.5 Percent Of All Reviews Around The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
The Majority Of People Aged 25-34 Submitted Reviews
According to Statista, the more youthful generations are apparently the more vocal ones.
Source: Statista
98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Site
Usually, 142 million customers go to Yelp on a monthly basis. This is as great a time as any if you have not declared your free Yelp business page.
Source: RevLocal
61 Percent Of Regional Businesses Have An Average Score Of 4 Or 5 Stars
Overall two thirds of businesses have great and awesome ratings. Only 5% of companies have a score below 3 stars.
Source: Brightlocal
89% Of Shoppers Like To Read Reviews On Their Cell Phones
Be it via an app or a mobile internet browser, individuals choose to read reviews on their mobile devices.
Source: Statista
Consumers Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. Therefore, purchasing choices are made rapidly.
Online reviews are undoubtedly convincing, yet online marketers have not necessarily come to value the power of them.
Source: Martech Zone
Majority Of Customers Won't Use An Organisation If It Has Less Than A 4 Star Score
This stat is one of many that highlight the importance of online scores. Now that news of consumer satisfaction travels this fast, keeping your consumers pleased is more crucial than ever.
57% of consumers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.
11 percent looked only for companies with a perfect five star ranking.
Source: Brightlocal
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read customer reviews, agree that it increases their purchasing confidence.
Companies use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses
Considering that the large bulk of customers read reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor
Stats reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista