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Negative Reviews Can Improve Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people spend more than five times as long on a website when they check out negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
Reviews Shared On Twitter Can Grow Sales By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review statistics place consumers' reviews as the most credible source of recommendations. Online reviews usually bring the exact same weight as guidance from loved ones.
Source: Brightlocal
Many Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends show people choose to comment if they had a favorable experience, rather than a negative or average one.
Source: Brightlocal
Google Represents 57.5 Percent Of All Reviews World-wide
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Stats reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
53% Of Consumers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews
Online review statistics reveal that 63% of client reviews go on without a reaction. That's too bad, because those businesses are losing clients that way.
Source: Review Trackers
Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Businesses
More youthful individuals know the value of being informed. User-generated content has an indisputable influence on consumers.
They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
70 Percent Of Customers Prefer To Find Out About A Business Through Reviews And Short Articles, Instead Of Ads
Ads are all well and good, however it's worth attempting a different approach too. Reviews are without a doubt the best method to find the truth about a product or service.
Source: Statuslabs
The Average Review Length Has Actually Become 65% Shorter Since 2010
At this present time reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
71% Of Millennials Browse Customer Reviews Of Professional Services
Majority of all people in need of a professional service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to choose a doctor or an attorney.
Younger people (age 18-35) are a lot more inclined to work with an expert based on online reviews. Only 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters