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67% Of Consumers Claim That Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider
When consumers have to pick a service provider, reviews have an enormous influence on their decision.
Source: DemandGenReport
83% Of All Younger Clients Were Invited To Leave A Review Recently
Of those asked, 80% of consumers did submit a review. In general, businesses have asked 66% of all consumers to post a review on their business.
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews Across The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out consumer reviews, agree that it increases their buying confidence.
Organizations utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Software Reviews Impact Over 98 Percent Of All Buyers
18% of software purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
83 Percent Of Consumers Do Not Trust Advertising
The traditional channels to reach clients aren't as influential as they used to be. The majority of users who no longer trust advertisements choose to take note of clients' suggestions online.
Source: Statuslabs
Negative Reviews Can Improve Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review data, individuals devote more than five times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
89% Of Customers Browse A Companies Feedback To Reviews
Not only do many clients read the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.
Source: Brightlocal
95% Of Unsatisfied Consumers Will Return To A Business If A Company Manages To Solve Problems Quickly And Efficiently
Consumers do not anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there's absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
Customer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, makers' descriptions are generally advertisements.
Source: Martech Zone
Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions
Facebook is currently the most popular social network which can also affect our purchasing decisions.
According to social media reviews data, Facebook affects the majority of users' purchase choices.
If it has favorable reviews, Facebook reviews statistics reveal that four out of 5 users are likely to rely on a local business.
Source: RevLocal
Consumers Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. For that reason, buying decisions are made quickly.
Online reviews are obviously convincing, yet online marketers haven't always come to appreciate the power of them.
Source: Martech Zone
49% Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.
The share of customers, who focus on the variety of reviews is currently at 46 percent.
Source: Brightlocal
73 Percent Of Customers Believe Customer Reviews Are More Crucial Than Star And Number Ratings
Online review data make it clear individuals aren't pleased with ratings alone.
Consumer reviews make the stats appear more genuine which is what the would-be consumers are trying to find. Practically a third of consumers say composed reviews are the only function that makes them think the websites' reviews are appropriate and useful.
Source: Fan and Fuel
When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Factor
Stats reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista