Only 6% Of Customers Don't Rely On Customer Reviews At All

According to client review data, a massive 19 percent of consumers always trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

30% Of Clients Feel Comfortable With A Business Which Responds To Online Reviews

Keeping in touch with your consumers builds their trust. Even something easy like responding to their remarks and reviews can make them feel valued.

As you might anticipate, customers who feel this way are more willing to spend more cash with a business.

Source: Statuslabs

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Utilize An Organisation

This stat is among lots of that show the significance of online scores. Now that news of client fulfillment travels this quick, keeping your consumers pleased is more vital than ever.

57 percent of customers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11% looked only for companies with a perfect five star ranking.

Source: Brightlocal

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, people devote more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the maker says. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

89% Of Clients Browse A Businesses Replies To Reviews

Not only do a lot of customers read the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

70 Percent Of Consumers Choose To Find Out About A Business Through Short Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, but it's worth trying a different approach also. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

US Shoppers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews

When people check out reviews, they concentrate on different aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA consumers.

Source: Statista

Reviews Shared On Twitter Can Increase Online Sales By 6.46%

Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the basic appeal of a site can only go so far.

Source: Review Trackers

83 Percent Of Clients Do Not Trust Advertising

The conventional channels to reach consumers aren't as influential as they used to be. The majority of users who no longer trust advertisements choose to focus on consumers' recommendations online.

Source: Statuslabs

52% Of Customers Trust A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers expect to see some negative reviews.

Source: Capterra

74 Percent Of Regional Companies Have At Least 1 Google Review

One review is far from enough to enhance your website's SERP ranking.

Looking at online scores data, we learnt that a company needs to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

98% Of Yelp's Site Visitors Bought From A Business They Found On The Site

Normally, 142 million customers go to Yelp each month. This is as good a time as any if you have not declared your complimentary Yelp business page.

Source: RevLocal

When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Aspect

Stats reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a new vehicle and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.

With the help of other customers, you manage to decide on one that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs