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The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010
In recent years reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet from twitter.
Source: Review Trackers
A Lone Business Review Can Raise Its Conversions By 10%
Online review stats show user-generated content can do miracles in terms of conversions.
A single review can have a substantial impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can supply an astonishing 44% increase.
Source: RevLocal
77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months
Customers don't care how good your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that companies should to be continuously requesting reviews.
Source: Statuslabs
The Majority Of Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have visited a vendor. Online review trends show individuals choose to comment if they had a favorable experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
61% Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars
Overall 2 out of 3 companies have good and exceptional rankings. Only 5% of businesses have a rating below three stars.
Source: Brightlocal
70 Percent Of Consumers Prefer To Discover A Business Through Reviews And Articles, Rather Than Ads
Ads are all well and good, but it's worth attempting a different approach as well. Reviews are by far the very best way to find the truth about a product or service.
Source: Statuslabs
98% Of Yelp's Browsers Purchased From A Business They Found On The Website
Normally, 142 million consumers visit Yelp every month. If you haven't claimed your totally free Yelp business page, this is as good a time as any.
Source: RevLocal
More Than Half Of Clients Aged 25-34 Published Reviews
According to Statista, the more youthful generations are apparently the more vocal ones.
Source: Statista
71% Of Millennials Search Customer Reviews Of Professional Services
Over half of all individuals in need of a professional service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to pick an attorney or a medical professional.
Younger people (age 18-35) are even more likely to employ a professional based upon online reviews. Only 19% of millennials will think about working with a legal representative without any.
Source: Thomson Reuters
53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and desire the very best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
These online review stats reveal the basic appeal of a website can only presume when it pertains to trust.
Source: Review Trackers
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
If A Company Makes An Effort To Fix Issues Rapidly And Effectively, 95% Of Unhappy Customers Will Go Back To A Business
Customers don't expect you to be perfect. When things go wrong, they do expect you to remedy things. If there's nothing else a company can do to deal with a concern, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
US Shoppers View "Product Performance" To Be The Most Useful Information In Product Reviews
When people read reviews, they concentrate on various elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US customers.
Source: Statista
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Only 6% Of Consumers Don't Trust Consumer Reviews At All
According to consumer review statistics, a tremendous 19% of customers constantly trust online reviews and never a make a purchase without checking out reviews first.
Source: Statista
Online Item Reviews About An Item Can Increase Its Conversion Rate By An Unprecedented 270%
User review statistics show the purchase possibility for an item with five reviews is 270% higher than the exact same item without reviews.
Source: Spiegel Research Center