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Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
83 Percent Of Clients Do Not Rely On Advertising
The traditional channels to reach clients aren't as influential as they used to be. Most users who no longer trust advertisements select to pay attention to clients' suggestions online.
Source: Statuslabs
Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the maker states. The reason, makers' descriptions are generally advertisements.
Source: Martech Zone
A One Star Increase In Ranking Can Lead To A 5% To 9% Boost In Business Income
Businesses that treat customers well typically prosper, review sites help make certain of that.
Source: Statuslabs
30% Of Clients Feel Positive About A Company Which Reacts To Online Reviews
Communicating with your customers develops trust. Even something like responding to their remarks and reviews can make them feel appreciated.
As you might expect, customers who feel this way are going to spend more money with a business.
Source: Statuslabs
86 Percent Of Customers Would Think About Writing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the cash they invest at your business. They will be willing to share it if you give them a great experience.
Source: Brightlocal
If They Were Asked, 77% Of Clients Would Undoubtedly Leave A Review
More than a 35% would do it to advise others about their client encounter and 24% would undoubtedly direct their review to the business itself.
Over a 26% would be willing to submit a review to help other individuals with their decision making process.
Source: Podium
When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element
Statistics reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Unfavorable Reviews Can Improve Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, individuals devote more than 5 times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
60% Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping
In-store purchasing is influenced considerably by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.
Reviews and score stats reveal people value the viewpoint of peers more than any other material.
Source: Collective Bias